Political signs, much like real estate signs, are commonplace in the industry. As an aspiring political candidate, it’s important to use campaign signs just to stay even with your competition. All political signs are not created equal, however—there are some definite strategies to use when designing your sign to make it more-effective.
- Create a “brand”—Think like a businessman (or woman). The point of your campaign is “selling” yourself (or, if you are a campaign manager, your candidate). As with any business, creating a brand is crucial for your campaign. This means creating a color scheme, slogan, logo, and any other brand elements necessary to make your campaign memorable.
- Make it personal—The message of politics is that every vote counts, so make sure your political signs connect with voters individually. Although you want your signs to look professional, they should also be personal. Include a picture of yourself, or some other clue that shows voters that you’re a real person who wants to represent them.
- Less is more—Political signs aren’t going to win the election for you; rather, they’re mainly-used to build name recognition. Thus, you don’t have to include your entire platform on the signs. They’re viewed quickly, so edit your content to only what’s completely-necessary.
- Encourage action—After viewing your sign, your reader should be motivated to take action by researching your campaign or even going to vote. Thus, include a call to action, which could be your website, the date of the election, etc.
- Stand out from the crowd—Every one of your competitors, plus candidates running for other offices, will be using political signs as well. Simply having signs isn’t enough. Make them interesting, creative, and personal.