…the results (www.behance.net)
1. For everything spa, and so much more check out SpaWeekBlog.com for tip on running a business, hot new trends for for anything beauty, and fun business ideas.
2. Salon marketing can be tough. There is tons of industry competition and many advertising and marketing strategies to choose from. Check out WorldwideSalonMarketing.com for advertising tips and marketing strategies that might work for you.
3. Running a spa business or salon can be consuming. SpaRoveBlog offers just what you need for help with the management side of your business from choosing contractors to training and HR. Take it from this industry expert, starting your spa business is a group effort!
4. Got questions? Spatrade.com has answers. From trends to business questions, to community forums, this site offers everything a business owner could use for inspiration and tips.
5. The American Massage Therapy Association is about providing resources for massage therapists from small business resources to education and business tips.
6. Cosmetics range from makeup to body care to baby care. Cosmeticsbusiness.com has resources for every step of the way. From formulation to distribution and marketing tips in between, this cosmetics site is #1.
7. Looking for inspiration? Webdesignschool.com has created a list of the best makeup artist blogs on the net. Browse around for some great blog designs and see whats so popular about what these stylists offer.
8. Hair stylists unite and visit HJi.com for a guide to everything hair and everything business. Hairdressers Journal interactive (HJi) offers everything from style guides to salon marketing and branding with help from some of the very best stylists in the industry.
9. Find the voice of everything salon at SalonGeek.com. This community forum and business strategy site helps with every kind of salon from hair to tanning to waxing. Get a group opinion about your next big promotion or sign strategy for peers and experts with the same questions.
10. Whether you are a spa or mobile massage therapist, its important to stay up to date on your massage industry news. MassageToday.com can help with upcoming legal changes, industry news, and new research trends so you stay informed.
We’ve already identified some of the different types of spas and salons and what kind of signs you should order for them. Here are some great designs to get you inspired when creating a sign for your business.
Glamorous—These types of salons are all about being over-the-top, so your design should reflect that. This design uses bright, bold colors, a dramatic image that features an elegant hairstyle, and a unique textured background that makes everything “pop.” This one’s sure to make a statement!
Classic—This spa template is a great choice in that it’s neutral enough that it will attract a large variety of customers, but it’s visually-interesting enough that they won’t get bored when viewing it. It’s certainly a safer choice than something bolder, but the color scheme and font selection conveys a sense of luxury and professionalism.
Modern—Modern design is all about minimalism and simplicity. This grand opening design uses very few colors, simple fonts, and an interesting but clean design. The look is unique, but clear and focused. Modern salons and spas cater to a younger, more cutting-edge crowd, so your design should reflect that aesthetic.
Avant-Garde—Some salons and spas aren’t afraid to think outside the box and dare to be different. A design like this stands out from the crowd and makes a statement. Avant-garde isn’t for everyone, but you know that, and you’re okay with some people being turned away—they probably won’t like what you have to offer anyway.
Men’s—Men’s grooming is a tricky market. It’s growing like wildfire, but you have to be careful when marketing to men. They want to be pampered (even if they won’t admit it!), but they also want to be respected. This design is simple, dignified, and enticing—give men a great deal and you’ll have them as a customer in no time!
Children’s—Kids’ salons are about two things: fun and value. If you can create a design that shows a fun, light-hearted spirit, you’ve won over the children. If your design shows that you are affordable, you’ve won over their parents. Combine the two, and you’re hard to stop!
Your salon style sets you apart from other salons and makes you unique and interesting to customers. To maintain a professional, but unique salon style you need to make sure your style is conveyed through every aspect of your salon for the chairs to the bathrooms to, of course, your signage. Here are sign ideas to fit your salon style:
With a focus on dramatic style and glamorous accents a sultry salon needs alluring and seductive signs. Rich colors with deep contrast and dramatic designs are ideal for your signage. Starting with your salon windows add vinyl lettering in a rich color and bold, stylish font that offers a dramatic appeal. Your front counter is your first opportunity to impress and inform your clientele so add a lavish service menu behind your receptionist or in the waiting area using brushed metal to offer a 3-dimensional resonant look. Add wall decals using reusable fabric decals cut like elaborate chandeliers and filigree wall patterns so your stunning style can flow from the front door to the very back.
Classic, traditional salons offer simplistic style with a timeless flair. Simple, elegant signs throughout your salon create an image that can appeal to all ages and genders with neutral colors and simple effective signage. To appeal to customers, add classic images to your storefront of fresh faces with modern but conventional styles on vinyl decal film. Place window clings in your front windows for promotional signs that can emphasize your more specialty services and styles. Use white vinyl lettering in simple fonts for a classic approach to list your services and store hours so your salon can relate itself to your targeted market.
Modern salon styles are about a minimalistic combination of shapes, clean lines, and monochromatic colors. Use patterned window signs on your salon to build salon image. Perforated vinyl’s, like one-way vision, can create a full color plaid or striped pattern that can cover your entire window. Vinyl decals can be printed in neutral colors and cut to patterns to add striped and shapes along your storefront and throughout the inside of your salon. Design your salon name and promotional text using simple serif fonts for an unobtrusive look. Print them on vinyl lettering for a simple, clean look that blends with the theme.
Branding is a concept that often gets ignored when running a small business like a spa, salon, studio or boutique. It’s easy to get caught up in paying the bills, keeping customers happy, and managing the employees, so if any marketing is done at all it’s quick and easy. The purpose of branding (creating elements that represent your business and build a cohesive identity) is to simplify the marketing process, but it does require some initial work up-front. Here are the most-important brand elements you should define:
• Business Name: Obviously you already have a name, but it’s the most-important element of your brand as it gives customers a window into your business and what you provide.
• Colors: Colors are tied very strongly to perception, so choose one or two colors to use throughout all of your marketing that fit with the look and feel that you provide in your spa or salon. You can decorate your storefront using these colors, and even incorporate them into your advertising. This helps customers identify your marketing when they see it.
• Tagline/Slogan: Spas and salons don’t necessarily need a “slogan,” per se, as they can be a bit corny. However, a tagline used in conjunction with your business name can set you apart from the competition. It helps customers see how you position yourself in the industry (i.e. price leader, highest-quality, full-service, etc.).
• Website: In today’s world, every business, especially spas and salons, should have a well-designed website. Many customers will visit your website before visiting your actual site, so the two should match-up. Offer unique services like online appointment booking, list your products and services, etc.—whatever makes your site unique and useful.
• Logo: If you are incorporating products into your business, or if you have a chain, it can be useful to have a logo, which is a visual representation of your business. This can be useful for signage, for ads, and for packaging as it’s easy-to-identify and doesn’t have to be read to be understood.
Spa Week is a bi-annual event in Spring and Fall geared to make spa luxury available to everyone, with a special $50 luxury spa treatment focus. It is an extravaganza for consumers and a perfect opportunity to get your spa noticed by consumers and colleagues in the industry.
Your best bet is to have the most eye catching booth, sometimes pairing this with a giveaway or other type of contest is a good idea to gain attention from customers long enough to hook them by your product. You want an attractive backdrop or a banner showcasing your logo, beautiful pictures of your location; giving your customers a glimpse of what they have to look forward to when they make reservations.
Have attractive brochures, business cards and other materials about your services at the ready, for potential customers to stuff in their bags for future use. Insider tip: If you offer discounts exclusive to visitors of Spa Week, you can easily determine how effective your booth was later to improve on your delivery or compare it to your other marketing efforts.
After the event is over and everyone has been home and long since forgotten Spa Week, how does your customer remember that they stopped by your booth? Get magnetic business cards to put in the bag with your information, with a nice picture in the background of your Salon, your phone number and the business name — who doesn’t need another fridge magnet for the new school photos for the kids this year? As Mom goes to the fridge for her yogurt on Saturday between the soccer game and gymnastics, she’ll see your magnet and daydream and before long – she’ll be ringing you for a reservation!
Every season brings new makeup colors, new polish and new fashion to the forefront with fashion shows, television shows and of course, the award shows that go on year round. We are constantly looking to our Hollywood counterparts, if you can call them that, for guidance on the latest looks and trying to mimic them. I decided to save you some time and round up the best of the best…..why?
The best don’t ask why, they just take advantage; read on:
Rosy cheeks and berry colored lips are the latest and greatest on all beautiful faces, dare we ask, can there be too much pink on a girl? Show me how to look like that!
Brightly colored nails are always in fashion in the summer, rethink that same shade from last year and try a blue, or the new crackled polishes.
Every morning, it’s the same question…what should I do with my hair? The top ten styles are here to save the day, now if only we could all look like Gwen Stefani.
You remember what your mom used to say because she didn’t want you to wear makeup? Boys love the natural look… maybe mom was right?
There are lots of tips here but did I read that right? We can have eyebrows again? It is so nice to be trendy on accident!
I encourage you to play with your makeup and experiment with the colors that work best for your complexion and hair, the last thing you want to do is try to look like Jennifer Lopez if you look like Ally McBeal.
Jump start your summer sales with advertising that attract attention and promote your spa and salon. Summer is the top grossing season for tanning salons, waxing salons, and most others, so promoting your business is crucial during this highly competitive time of year. Using retail signs on your storefront and throughout your salon or spa to increase your sales and attract new customers.
Oversized outdoor advertising can attract customers who may otherwise not be looking for spa or salon services. Large outdoor banners work well to catch the eye of passing traffic because they offer a giant, noticeable message and include bright, fun colors. This is your opportunity to design for attention with neon colors and a very large, clear message. Keep your banner message simple so it can grab attention fast, and leave the small details to your signs inside. Advertising banner should be placed at shopping center entrances and above your salon to make potential customers aware of your salon or spa and help to direct them to your storefront.
Window clings are perfect for easy storefront advertising. They cling to the window using static electricity, so they are easy to put up and remove when the promotion is over. Your cling should have a hard-selling message that will grab attention and pull in customers. Unlimited tanning and waxing specials are perfect campaigns to pull in customers wanting to get beautiful before walking out in a bikini. Use an attractive model as encouragement for your services and make sure your sign is summer friendly with bright fun colors.
Once you get summer customers in the door, it’s easy to sell them on your services. To add emphasize to your care products, services, or packages add signage inside like product posters and hanging signs with images that show off results. Shoppers are visual, so the more appealing and relatable your images are the more successful they will be. Spa signs and salon signs offer a great opportunity to increase sales during the summer season and can help make your business more competitive.
Holidays are a great time for spas and salons to use marketing tactics to drive new business. Holidays are times when customers are out spending money, but you have to market your business effectively for them to notice you amidst the hustle-and-bustle of the season. Creating a holiday special or promotion is a great way to get the attention of customers, and since holidays are reoccurring, you can earn repeat business year after year.
• New Year’s Day — For retailers, New Year’s is the “dry season” as customers have used all their money on Christmas gifts. In the health and beauty industry, however, New Year’s is a great time for marketing. Personal wellness is a high priority at the start of a new year, so offer a “New Year, New You” special that gets new customers into your business and off to a good start for the upcoming season.
• Valentine’s Day — Valentine’s Day is a great time for couples’ specials. Men’s grooming is an industry that’s been booming, and if the lady comes along as well men are more-likely to visit your location. Create a His-and-Her package that can be used to impress that special someone.
• Mother’s Day — What better way to show Mom you care than by offering her a chance to feel beautiful? By creating a special Mother’s Day offer, you’re showing moms that you care about them, and you’re helping the children (and husbands!) find that perfect gift.
• Thanksgiving/Black Friday — Without a doubt, Black Friday is a stressful shopping day. Use this to your advantage—have your own Black Friday packages that customers can purchase to unwind after a long, exhausting day of shopping!
• Christmas — Everyone’s received a bad Christmas gift before. You know—the cheesy holiday sweater that you’ll never wear, or the multi-pack of socks that you need but don’t really want. Market your spa or salon packages as a unique gift that everyone will want to find under the tree!