Many businesses think about adding custom car decals or truck decals. A common question that comes up is the difference between vehicle wraps, car and truck decals, and vehicle lettering.
Vehicle Wraps
Vehicle wraps are designed to cover the entire surface of your car, truck, or van. They are usually designed with a mixture of graphics, photos, and writing. They must be professionally installed and are designed specifically to cover most surfaces of your vehicle (except the windshield and front windows, for safety reasons).
Van, Truck, and Car Decals
are adhesive designs printed on vinyl. You install them on the doors and windows of your vehicle. They are smaller than wraps, and only cover a portion of the vehicle—for example, the door, tailgate, or the back window.
Vehicle Lettering
Vehicle lettering is also an adhesive design printed on vinyl but it is more minimalist than a typical car decals. Most of the time it only includes letters, although it could also include some small symbols or simple designs. You can install it along with car decals or on its own.
Minimalist Aesthetic, Maximum Brand Value
The surface of a car, truck, or van is a blank canvas that you can use for advertising your business. Adding custom vinyl truck lettering or car lettering turns that canvas into a moving billboard for your company. You can use it to advertise:
- Business name
- Simple brand images
- Company tagline
- Services you provide
- Your website and phone number
The letters are printed on a clear vinyl background, so what you see is just the writing on the vehicle surface. It’s clear, crisp, and minimalist so it focuses all the attention on your message. You can print it in brand fonts that are bold and help you stand out. The most important information about your brand can be large and obvious. It also won’t get lost in printed graphics or fancy designs that draw customers’ attention.