Answer
Our unique white-ink technology produces white or solid effects on any text and image you select, including white ink on a clear background, solid images or logos on a clear background, and solid images on a transparent, see-through color background.
Clear Decals and Clear Static Clings: When you receive your decals/static clings, the images should be completely-visible and the background will appear white due to the solid white backing. As you peel the backing off during application, the background of your decal will be clear and your images will remain solid.
Clear Decals with "Inside Glass" Option: When you receive your clear vinyl decals with the "Inside Glass" option, your images and the background will appear white; this is the back side of all of your images and the white protective backing shows through the clear. During application, as you pull the decal film away from the backing, you will see your full-color images with a clear background.
The white backing protects the adhesive that will be placed against the window. Keep this backing on until application to prevent any dirt or particles from getting stuck in the adhesive.