Tips & Guides
Everyone wants loyal customers for their business! Learn how to engage with customers, incorporate their feedback into your business plan, and other measures to ensure success.
Serif and sans serif stand off against one another in the argument over readability, legibility and relevance – but the truth is that each has its time and place. Learn more about both.
A thorough description of Don Hutcheson's Proof-to-Press method, now known as "G7". This authoritative article describes what G7 is, it's important benefits, and highlights a few common misconceptions.
Your storefront interfaces with hundreds of potential customers each day. It’s crucial that you get it right. We’ve put together a six step guide to help you create head-turning storefront displays that drive more traffic to your store.
Styrene is one of the most versatile signage materials out there, so it probably comes to no surprise that we offer not one, but two styrene materials: thin and flexible .020 Styrene, our newest addition, and the ever dependable Snap Board, popular with our oversized checks. But what are they? And how does they compare to all the other materials out there? We answer your questions and more.
With extensive experience consulting with businesses, big and small, Pantone Color Institute Executive Director Lee Eiseman is the perfect candidate to talk color. We called her up to find out what makes color so influential, how color meanings evolve, and how to choose a brand's color. Part 2 of 2.
As Executive Director of the Pantone Color Institute, Lee Eiseman knows all about this year's Color of the Year, Radiant Orchid. We sat down with her to find out exactly how Radiant Orchid was chosen, why colors become trendy, and what her favorite color is. Read more. Part 1 of 2.
Once Black Friday’s over, you’ll probably just want to hibernate for the rest of the holiday season. But there still are plenty of sales to be made post-Black Friday. We’ve got several tips to help your business get back on its feet after a whirlwind Black Friday and finish the year with a strong month of holiday sales.
For most retailers, the holidays are the busiest time of year. If you’re looking for ways to make your store stand out during the busy holiday shopping season, you’ve come to the right place! Here we’ll discuss how to feature your products, popular color schemes, and the best custom signs to use for holiday marketing.
As the days grow chilly and leaves start falling, it’s time to start preparing your business for Black Friday, the most important shopping day of the year. Planning and promoting as soon as possible will ensure positive sales results. Read more to learn marketing tips for a successful Black Friday sale.
Fall is nearly here, and it’s time for businesses to start preparing for a new shopping season. A quick store makeover can drastically transform your business and help improve your sales. From re-staging the floor to adding new outdoor signage, our tips are sure to help your business have a successful start to the new season.
Now that summer is officially here, don’t let sales slump because of the heat. Keep customers excited about your business by launching a unique marketing campaign, whether it’s hosting a customer contest or a fundraiser for a local charity. Whatever you choose to do, don’t be afraid to have some fun this summer – it’ll help you bring in more customers and build buzz around your business.
In an economy where budgets are tight and growing a business is difficult, it’s important to get the most out of your advertising investment. Custom signs are a great way to advertise without spending a fortune. Of course, when trying to get the best “bang for your buck,” some signs are better than others. Here’s what we think are the top five most-affordable and effective sign products on the market!
In this article, provides useful advice for business sign design. Designing signs is easy when you know what works. You don’t have to be a professional, but knowing how to think like one will help you create compelling signage. Learn sign design tips to make your business stand out!
Storefront signage is crucial for any business with a physical, brick-and-mortar presence because it attracts new customers and clients. This article identifies the top 5 businesses that should invest time in creating a professional-looking business storefront.
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