Tips & Guides’s Tips & Guides section is designed to help you grow your business. Here you’ll find a variety of useful articles that cover topics such as small business marketing, advertising resources, how to boost sales and more. In addition, learn how the wide variety of custom signs we have to offer can be used by your business successfully.

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Everyone wants loyal customers for their business! Learn how to engage with customers, incorporate their feedback into your business plan, and other measures to ensure success.
Whether you’re throwing a house party, organizing a community get-together or hosting a Halloween sale, Signazon can help you make this October 31 a night to remember.
Serif and sans serif stand off against one another in the argument over readability, legibility and relevance – but the truth is that each has its time and place. Learn more about both.
An in-depth look on how to best use colors to maximize your business exposure and enhance your business image.
A thorough description of Don Hutcheson's Proof-to-Press method, now known as "G7". This authoritative article describes what G7 is, it's important benefits, and highlights a few common misconceptions.
G7 calibration has revolutionized the printing industry by changing the way we approach color accuracy. With G7, printers can produce consistent prints regardless of the substrate, printer, or printing process. Learn exactly what G7 is, how it works, and why it’s important for your business.
Your storefront interfaces with hundreds of potential customers each day. It’s crucial that you get it right. We’ve put together a six step guide to help you create head-turning storefront displays that drive more traffic to your store.
Fabulous neon signs once lit up the Las Vegas Strip, their bright lights reflecting the glitz and glam of the city. Today, the Neon Museum is bringing these signs back to life. Read what the Neon Museum’s Danielle Kelly has to say about the history and preservation of these iconic signs.
Styrene is one of the most versatile signage materials out there, so it probably comes to no surprise that we offer not one, but two styrene materials: thin and flexible .020 Styrene, our newest addition, and the ever dependable Snap Board, popular with our oversized checks. But what are they? And how does they compare to all the other materials out there? We answer your questions and more.
In the past decades, the print industry has evolved a lot. Take it from industry expert Jim Lyons: he keeps a close eye on all of the industry's innovations, including two hot topics: mobile printing and 3D printing. Learn more about what he thinks of these technologies and how he thinks they'll impact the industry.
With so many new technologies popping up in the print industry (hello, mobile and 3D printing!), it's natural that we turn to Print Expert Jim Lyons for insight. He has over 30 years experience, which includes working for HP with the development of the desktop printer. See what he has to say about his experience at HP and the future of large format printing. Part 1 of 2.
With extensive experience consulting with businesses, big and small, Pantone Color Institute Executive Director Lee Eiseman is the perfect candidate to talk color. We called her up to find out what makes color so influential, how color meanings evolve, and how to choose a brand's color. Part 2 of 2.
When launching a new product, choosing its name is a big decision. For product naming consultant Nancy Friedman, an expert in the art of verbal branding, this is a part of daily life. In this interview, you’ll gain insight into the process Friedman uses to find the perfect name and discover common mistakes and pitfalls to avoid. Learn how to release your inner wordworker!
Is it possible for a retailer to provide the convenience of e-commerce and face-to-face interaction? For Tristan Pollock, the answer is yes. Learn how the team at Storefront connects “pop-up retailers” with beautiful, unique spaces from coast to coast.
As Executive Director of the Pantone Color Institute, Lee Eiseman knows all about this year's Color of the Year, Radiant Orchid. We sat down with her to find out exactly how Radiant Orchid was chosen, why colors become trendy, and what her favorite color is. Read more. Part 1 of 2.
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